Kenya Muslim Secondary School Marketing
Muslim Se condary School Marketing TABLE OF CONTENTS 1.0 ABSTRACT 1 2.0 BACKGROUND, OBJECTIVE, AND TECHNICAL APPROACH 2 2.1 Background 2 2.2 Objective 2 2.3 Technical Approach 2 3.0 GOALS 2 4.0 STATEMENT OF WORK 3 5.0 TASK OUTLINE 3 3.1.1 Task 1 – Mainstream media 3 3.1.2 Task 2 – Online 3 3.1.3 Task 3 – Short Code TV Advert 3 3.1.4 Task 4 – School Expo & Family Day 3 3.1.5 Task 5 – Banner, Posters & Fliers 3 3.1.6 Task 6 – Roadshow 3 3.1.7 Task 6 – Tent Campaign 3 3.1.8 Task 6 – Roadshow 3 3.2 Resource, Time, and Cost of Task Activities 3 3.3 Schedule 3 6. 0 KEY PERSONNEL 4 4.1 Name and Contacts 4 7.0 WORKPLAN 6 8.0 FACILITIES 6 APPENDIX A. NON-DISCLOSURE AGREEMENT 11 APPENDIX B. CONTRACTOR CURRICULUM VITAE OR RRÉSUMÉ 12 1.0. Abstract Like any other business setup, to grow an model educational institution requires strategic thinking with marketing consultancies and support. We seek partn